How streamlined client journeys are revolutionising the industry
What if tenant satisfaction was the key to unlocking long-term returns and standing out in a crowded real estate market? Across the sector, a quiet revolution is reshaping the way we think about property management - one that places the tenant experience at the heart of strategy.
The new gold standard: Experience over efficiency
For decades, real estate success was defined by location, yield, and operational efficiency. But today’s forward-thinking firms are shifting focus. The real value lies in the relationship with the tenant - and that relationship starts long before a lease is signed.
Tenant journeys now span the full lifecycle: from initial interest and onboarding to off-boarding, service interactions, and even re-engagement. By mapping out each of these stages, companies are creating smoother, smarter, and more satisfying experiences - ones that align not only with tenant needs but also with core business goals.
As one of my colleagues suggested, “Real estate has always been about location. Now it’s just as much about connection - with tenants, with data, with communities.”
From transaction to relationship: The rise of the customer-centric model
Understanding tenant behaviour and expectations isn’t just a bonus - it’s becoming essential. Companies that adopt a truly customer-centric approach can tailor their services, strengthen brand loyalty, and respond quickly to shifting demands. In a market where differentiation is everything, experience is the new battleground.
Tech that talks to people - not just systems
Gone are the days when IT systems served solely back-office functions. Today, real estate firms are investing in point solutions that bridge the gap between operations and engagement. Platforms like Chainels¹, Area of People², and Pilar Technologies³. enable better communication, empower tenants, and streamline key touchpoints — especially during onboarding, off-boarding, and maintenance interactions.
Case in point: mapping the journey at portfolio scale
In a recent project, we partnered with a Dutch family office managing a diverse real estate portfolio valued at approximately €840 million, covering both residential and commercial properties across the Netherlands. Their ambition? To elevate tenant experience across the board.
They proactively defined a set of clear client journeys:
One for newly built residential developments
Another for tenants in existing assets
A final pathway dedicated to repair requests and complaints handling
To support this strategy, Remit conducted a full assessment of how to align these journey requirements with the company’s current IT infrastructure.
The results highlighted a common challenge: their existing ERP system, designed for operational management, lacked the flexibility to support client-centric processes. A shift in mindset was needed - from an operations-first model to one that puts tenants in the driver’s seat, enabling greater transparency and autonomy throughout the process.
Challenges ahead - but huge upside
Integrating modern point solutions with legacy ERP and property management systems isn’t without its challenges. But the pay-off is significant: streamlined workflows, reduced friction, and higher tenant satisfaction.
Firms that overcome these integration hurdles will not only improve retention rates but also position themselves for stronger long-term performance.
The power of insight and communication
Another key driver of this transformation? Data. Institutional investors are increasingly seeking real-time insights into tenant behaviour — and the tools to respond dynamically. Enhanced communication channels are enabling a more personalised, responsive service model that builds trust and loyalty.
Connection is the new location
As the industry continues to evolve, tenant relationships are becoming more than a management concern — they’re a core strategic asset. By embracing a client-centric approach and investing in technology that fosters meaningful engagement, property firms can turn satisfied tenants into long-term partners.
This is more than a trend. It’s a new era - one where the client is no longer an afterthought but the starting point for every decision, every innovation, and every success.